Web design and SEO are inseparable now in the modern-day. You can’t have a successful webpage with only its ‘beauty’, you have to take care of its positioning so you can assure that the traffic that it is currently getting is good. Through this post, we’ll tell you some essential things about Web design and SEO.
First, let’s start by clearing some doubts about website SEO.
Website SEO is basically about improving your website’s visibility to the public; hence, there are SEO strategies that can make your website be within the first results of the search engines. That’s why it’s called “Search Engine Optimization”. There are certain people who dedicate themselves to SEO writing, but this niche is wider than you’d think.
It is important to take into account that SEO is a work that takes months; therefore, it’s a long-term job. Website SEO’s main goal is to make your website appear in the highest position in the search engines, with the use of certain words that are known as “keywords”. A certain keyword density is required depending on the number of words the article or text has, but overall, 1% is recommended.
There are many things related to SEO that can’t be controlled, which is why the person in charge of the SEO positioning of a webpage should have the most knowledge possible about the matter. There are two kinds of Website SEO, and those are:
- SEO On-Page
- SEO Off-Page
SEO On-page refers to all the factors inside a webpage that googles take into consideration for its positioning, for example, the content. When it comes to any SEO-related topic, there are a lot of things that need to be analyzed. However, this is the vital information you should know about SEO on-page:
- Include the main keyword as soon as possible is very important. If you can put it in the first sentence, it’s better.
- Include the name of your company or website at the beginning of the end to improve its branding.
- Use some words in caps, of course, when it’s possible. That way, you can gain attention from possible visitors.
Basically, SEO On-Page is everything you have under your control when it comes to Website SEO.
SEO Off-Page refers to any effort made to have a better search engine positioning without modifying your website in the process, for example, requesting backlinks from other websites.
Therefore, to ensure a better positioning, the use of backlinks from trustful sources, and better content than your competitors is necessary. When our dear friend Google realizes that your content is good and it’s actually reliable, your site’s SEO positioning will start improving. About the backlinks, we recommend to not ‘bombard’ the reader with a lot of them, it becomes extremely annoying and can make people lose interest in what you’re trying to sell.
Although these things are solely related to SEO, it’s necessary to know the most common terms related to this niche before getting into the deep stuff. Now, let’s get to know how Webdesign and SEO are related, and some of the ways you can use (and must know) so your website becomes one of the best in rankings.
Things you should consider about SEO web design
A responsive SEO web design is a must. Responsive means that your website adapts to any kind of device from where the visitors are reaching your webpage. Designers must know that with the right kind of SEO, the results can be amazing.
The content you’re providing to your customers is important
Some people don’t really care about what is written on their website as long as it has the selected keywords. However, the reality is another, and you should write (or hire someone to do that for you) the content from your website taking into consideration all that is related to your SEO positioning. Having good content is important when it comes to website SEO because you’re basically telling Google: “Hey, we’re reliable and the sources we’re using can be trusted as well”.
Your URL is also important
Search engines find ambiguous URLs unappealing (like many people would). If your URL is, for example, www.site.com/id123123123, Google won’t even take a look into it. However, if you build your URLs properly according to the kind of content you’re providing, it should look like this: www.site.com/website-seo.
How long takes your website to load is very important
One of the most important things in the latest years is fastness. If your website takes a long time to load, you’ll lose traffic. That is why many webpages optimize their images to be less ‘heavy’ with the use of certain tools that can be found all around the web, as well as keeping everything else light.
SEO web design is all about images and colors, essentially. You need to make sure that the color palette you have chosen for your website is appealing for the audience, taking into consideration the color psychology. For example, if you’re going to sell food, it is known that the yellow and red colors make people hungry (that’s why most fast food franchises use them). This being said, after you’ve decided all the aesthetic, the images should be optimized so they can load faster (see the previous point). Alt attributes are also necessary. An Alt attribute is basically a description of the image for use when it can’t be loaded; it can be used as a way of putting some keywords in the text without overloading int.
And last but not least, make sure that the website’s layout is user-friendly. A complicated design that looks cool for you might not be the same for other people. You need to make sure the users will have a good time while navigating through your website, and sometimes it requires a lot of tries. However, with technology advances, it isn’t impossible to come up with an SEO web design that works for everyone.